Overview
The article “Amazon's Fire TV Piles into the Living Room” was published on Business Week on April 2nd, 2014 by Brad Stone and Joshua Brustein. The company which is directly involved with this new product release is the e-commerce leader, Amazon. The article primarily focuses on the conference held in New York on April 2nd by Amazon in order to reveal their new product, Fire TV. Their new product is a small box which, with addition to cable TV, also streams the company’s catalog, streams free and paid shows and movies and also gives customers access to apps such as Netflix. However, the one thing that clearly distinguishes Fire TV from the majority of its competitors’, is its ability to play casual games on the television. These games can be played with the remote control, a traditional controller which can be purchased separately or, played with Amazon’s Kindle Fire tablet. As an average American adult spends about five hours watching TV every day, Amazon saw an opportunity and is planning to sell their box on their website, allowing many different countries and customers from around the world to have access to it.
The article “Amazon's Fire TV Piles into the Living Room” was published on Business Week on April 2nd, 2014 by Brad Stone and Joshua Brustein. The company which is directly involved with this new product release is the e-commerce leader, Amazon. The article primarily focuses on the conference held in New York on April 2nd by Amazon in order to reveal their new product, Fire TV. Their new product is a small box which, with addition to cable TV, also streams the company’s catalog, streams free and paid shows and movies and also gives customers access to apps such as Netflix. However, the one thing that clearly distinguishes Fire TV from the majority of its competitors’, is its ability to play casual games on the television. These games can be played with the remote control, a traditional controller which can be purchased separately or, played with Amazon’s Kindle Fire tablet. As an average American adult spends about five hours watching TV every day, Amazon saw an opportunity and is planning to sell their box on their website, allowing many different countries and customers from around the world to have access to it.
Business Strand
Amazon is undoubtedly an international company as its products are available for sale to countless countries around the world. Nevertheless, Amazon’s release of the Fire TV precisely relates to the business, trade and the economy strand of international business. This is due to the fact that when Amazon is compared to its competitors, it ultimately has a competitive advantage in its new release, the Fire TV. A comparative advantage is an intriguing characteristic that a product endures which is not offered by its competitors. Since the box allows customers to play games, a quality which companies like Apple and Samsung do not offer, it stands out from its rivals in the market, fundamentally increasing profits. All in all, this proves that with international business and releases of new products, it is essential that if the product is to be successful, it needs to have a competitive advantage.
Amazon is undoubtedly an international company as its products are available for sale to countless countries around the world. Nevertheless, Amazon’s release of the Fire TV precisely relates to the business, trade and the economy strand of international business. This is due to the fact that when Amazon is compared to its competitors, it ultimately has a competitive advantage in its new release, the Fire TV. A comparative advantage is an intriguing characteristic that a product endures which is not offered by its competitors. Since the box allows customers to play games, a quality which companies like Apple and Samsung do not offer, it stands out from its rivals in the market, fundamentally increasing profits. All in all, this proves that with international business and releases of new products, it is essential that if the product is to be successful, it needs to have a competitive advantage.
Opinion
In my opinion, I believe that even though Amazon is a well-known international brand, it has many competitors and accordingly, having a competitive advantage is vital. Amazon’s gaming feature is especially beneficial during long and treacherous commercials. Once commercials begin to play, views often get annoyed and irritated by the means of waiting. Fire TV ultimately solves the problem which everyone can relate to. Due to this, I believe that the Fire TV will be highly successful once it is launched and available for purchase. It incorporates and combines both the gaming and television worlds and also overcomes a common obstacle.
In my opinion, I believe that even though Amazon is a well-known international brand, it has many competitors and accordingly, having a competitive advantage is vital. Amazon’s gaming feature is especially beneficial during long and treacherous commercials. Once commercials begin to play, views often get annoyed and irritated by the means of waiting. Fire TV ultimately solves the problem which everyone can relate to. Due to this, I believe that the Fire TV will be highly successful once it is launched and available for purchase. It incorporates and combines both the gaming and television worlds and also overcomes a common obstacle.
Stone, Brad, and Joshua Brustein. "Amazon's Fire TV Piles Into the Living Room." Bloomberg Business Week. Bloomberg, 2 Apr. 2014. Web. 28 Apr. 2014. <http://www.businessweek.com/articles/2014-04-02/amazons-fire-tv-piles-into-the-living-room#r=hpt-ls>.